Products We Reached For Every Day

Products We Reached For Every Day

The products we used daily and why they earned their spot

There is no shortage of advice when you're expecting a baby.

Everyone has an opinion on what you need, what you'll regret buying, what you absolutely cannot live without. The lists are endless. The registries are overwhelming. And by the time your baby arrives, you've accumulated more things than you have space for — half of which you'll never touch.

This isn't that kind of list.

This is what we'd actually tell a friend sitting across the table from us. The things that quietly became non-negotiable. The ones that made the hard days more manageable and the easier days actually feel easy.

When it became clear I'd be formula feeding, I made a decision early: I was not spending every spare moment I had washing and sterilising bottles. That time was mine — to rest, to eat, to just sit still for five minutes — and I wasn't giving it up. So I found the products that gave it back to me.

Everything on this list earned its place. Nothing is here because it looked good on a shelf.

On the go

The pram — your passport to the outside world

Getting out of the house saved me. Even a 20-minute walk changed the entire texture of a hard day.

The pram made it possible to hand the baby to my husband and have him take her out while I got an hour to myself — or to get myself out when I desperately needed air.

Don't underestimate how much this matters. A pram you actually want to use is worth the investment.

A carrier for the purple crying hours

The period of purple crying is real, and your arms will give out before your baby stops crying.

A carrier means you can hold them close — which is often the only thing that helps — while your hands and body are at least partially free.

We reached for ours every single day in the early weeks. Your arms can only take so much in a day. Let the carrier take some of the weight.

What I'd do again

Invest in a pram we genuinely liked using, not just the most practical option.
Work out the carrier before baby arrived or in a calm moment, there was nothing more overwhelming than trying to work out set up with an unsettled baby.

Feeding

The Baby Brezza Formula Pro dispenses a warm, perfectly mixed bottle at the touch of a button. At 3am, that is not a luxury — it is sanity. When formula feeding became our reality, I refused to let bottle prep eat into any free moment I had. The Bottle Wash Pro handled sterilising automatically. Together, these two products gave me back time I didn't have to spare. If you're formula feeding, don't wait to get them.

What I'd do again

Invest in these — having that time throughout the day to just rest if needed rather than bottle prep was a life saver in the early days.

Comfort

Swaddles — many, many swaddles

You need more than you think.
They get spit on.
They get washed.
They're in the wash when you need one.

We kept a rotation of soft swaddles that actually held their shape and stayed wrapped — because a swaddle that comes undone at 2am is no swaddle at all. Buy a handful. Then buy a couple more.

What I'd do again

Stock at least 8–10 swaddles from the start — the extras always got used

You don't need to get everything right before your baby arrives

Most parents figure things out one decision at a time. The products that lasted weren't the most Instagrammable — they were the ones that made the hard hours a little more manageable.

Our curated newborn essentials collection is a good place to begin, everything here has earned its place.

Explore the collection →
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