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Our story · a Melbourne family business

The story behind
Honey & Sage.

I’m Kate, a Melbourne mum of two. My babies were born ten years apart, and the second time around I kept asking one question: will we actually use this?

Read our story →Explore the essentials →
Practical essentialsChosen by a mum of twoHonest guidance, free to read
Our family, and the reason this little business exists.
Our family, and the reason this little business exists.
Why I started

Things that
earn their place.

Not just something that looks good online. Something you’ll reach for in real life.

When I had my first baby, I bought what everyone said I’d need. Some of it we loved. A lot of it ended up in a cupboard. The early weeks were harder than I expected, and none of the stuff made that part easier.

Ten years later, Ant and I had a baby together, and I went in differently. I knew more about what those first weeks can feel like, and I was far less interested in buying things just because they were popular or looked good online. I wanted the things around us to earn their place.

Honey & Sage started there, as a little side project: the pieces I’d choose for myself, or tell a close friend to get. Then the questions started coming. What actually goes in the hospital bag? Which swaddle? When do solids start? So alongside the essentials you’ll find guides, playlists and a free support hub for the parts of new parenthood that don’t come with a product.

We’re a small family business in Melbourne. I look after the store day to day, Ant helps behind the scenes, and our kids keep us honest about what really gets used.

I’m glad you’ve found us.

Kate
The thinking behind our choices

Useful first.
Lovely, too.

A few useful pieces, chosen for ordinary family life. No pressure to buy everything at once.

01 · Useful in real life

For ordinary Tuesdays.

Essentials chosen for the way families use them, not just the way they photograph.

02 · Thoughtful to give

A gift with a purpose.

Something you can feel good giving to a friend, with clear contents and practical details.

03 · Support without pressure

A little less overwhelm.

Products and honest guidance to help you choose what works for your own family.

A little more about me

Fast five
with Kate.

The baby stuff aside, here’s a bit about the person behind Honey & Sage.

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  1. Coffee order?An almond latte.
  2. Perfect Sunday?Brunch, then time outside with the family, then a little time to myself with a book.
  3. Something people don’t know about me?I’m actually from Perth. I grew up there before Melbourne became home.
  4. What makes a hard day better?A little time to myself, doing one thing I enjoy, without anybody touching me.
  5. Sweet or savoury?Sweet. Always sweet.